Zapier
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zapier.com
Details
Pros
- Free tier available
- API available
- GDPR compliant
Cons
- No EU server location
Profile: Zapier
| Company | Zapier |
| Type | Automation & No-Code |
| Founded | 2011 |
| Headquarters | San Francisco, USA |
| Server Location | US |
| GDPR Status | ✅ Compliant |
| Free Tier | Yes |
| Starting Price | $20/mo |
| Pricing Model | SUBSCRIPTION |
| Website | zapier.com |
About Zapier
Zapier is the undisputed market leader in workflow automation, connecting over 7,000 apps through a simple if-this-then-that interface that requires zero coding. Founded in 2011 and used by over 2.2 million businesses, it has become the default "glue" between SaaS applications.
The platform's core concept is the "Zap" — an automated workflow that triggers when an event occurs in one app and performs actions in others. Multi-step Zaps chain multiple actions together, and paths allow conditional branching ("if status is 'urgent', send Slack notification; otherwise, add to spreadsheet"). Recent additions include Tables (a built-in database), Interfaces (custom web forms and dashboards), and Chatbots.
The free plan includes 100 tasks per month with 5 single-step Zaps. Professional ($20/mo) unlocks 750 tasks and multi-step Zaps. Team ($69/mo) adds 2,000 tasks, shared workspaces, and SSO. Enterprise offers unlimited tasks, SAML, HIPAA compliance, and admin API access.
Zapier's AI features allow creating Zaps from natural language descriptions, and AI-powered code steps can transform data without manual scripting. The platform's massive app catalog (7,000+) is its primary competitive advantage — virtually any SaaS tool has a Zapier integration. Limitations include task-based pricing that can become expensive at scale, US-only servers, and a less visual builder compared to Make.
