Retool
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retool.com
Details
Pros
- Free tier available
- API available
- GDPR compliant
Cons
- No EU server location
Profile: Retool
| Company | Retool |
| Type | Automation & No-Code |
| Founded | 2017 |
| Headquarters | San Francisco, USA |
| Server Location | US |
| GDPR Status | ✅ Compliant |
| Free Tier | Yes |
| Starting Price | $10/mo |
| Pricing Model | SUBSCRIPTION |
| Website | retool.com |
About Retool
Retool is the leading platform for building internal tools — admin panels, dashboards, CRUD apps, and operational workflows — using drag-and-drop UI components connected directly to databases, APIs, and third-party services. Founded in 2017, it's used by companies like Amazon, NBC, DoorDash, and Volvo.
The platform provides 100+ pre-built UI components (tables, forms, charts, maps, file uploaders, text inputs) that connect directly to PostgreSQL, MySQL, MongoDB, REST APIs, GraphQL, and dozens of SaaS tools. Custom JavaScript/Python can be written inline for complex transformations.
The free plan supports 5 users with unlimited apps and 500 workflow runs per month. Team ($10/user/mo) adds unlimited workflow runs and custom branding. Business ($50/user/mo) includes SSO, audit logs, and source control via Git. Enterprise offers self-hosted deployment, SOC 2, HIPAA compliance, and dedicated support.
Retool also offers Retool Mobile for building native mobile internal tools, Retool Workflows for backend automation (similar to n8n/Zapier but focused on internal operations), and an AI assistant that helps generate queries and transformations.
Key advantages: dramatically faster development of internal tools (hours instead of weeks), direct database connections (no middleware needed), and self-hosted option for data-sensitive environments. Limitations: not suitable for customer-facing applications, the visual builder requires some technical understanding (SQL, API concepts), and pricing per user can become expensive for large teams.
