Moz Pro
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moz.com
Details
Pros
- Free tier available
- GDPR compliant
- Rank tracking capabilities
- Keyword research tools
- Technical site audit
- Backlink analysis
- Local SEO tracking
- Competitor analysis
Cons
- No EU server location
Profile: Moz Pro
| Company | Moz Pro |
| Type | SEO |
| Founded | 2004 |
| Headquarters | Seattle, USA |
| Server Location | US |
| GDPR Status | ✅ Compliant |
| Free Tier | Yes |
| Starting Price | $49/mo |
| Pricing Model | SUBSCRIPTION |
| Website | moz.com |
About Moz Pro
Moz Pro is one of the founding pillars of the SEO industry. Created by Rand Fishkin and Gillian Muessig in 2004 (originally as SEOmoz), the platform invented the concept of Domain Authority (DA) — a metric that has become the de facto standard for measuring website link strength across the entire SEO community.
Moz Pro provides a comprehensive SEO toolkit including keyword research (Keyword Explorer), rank tracking, site audits, on-page optimization (Page Optimization Score), and backlink analysis (Link Explorer). The Link Explorer database indexes over 40 trillion links, providing extensive coverage for competitive analysis and link building research.
The MozBar browser extension is one of the most widely installed SEO tools, providing instant Domain Authority and Page Authority metrics for any site directly in browser search results. This real-time overlay has become an essential tool for quick competitive assessments.
Moz Local, a companion product, helps businesses manage their local listings across search engines, directories, and maps — a critical capability for local SEO campaigns. The Moz API enables developers to integrate Domain Authority scores and other metrics into custom applications and dashboards.
Pricing starts at $49/month (Starter, 1 campaign, 50 keyword rankings). Standard ($99/month) provides 3 campaigns and 300 keywords. Medium ($179/month) and Large ($299/month) scale for agencies and enterprises. A limited free tier (MozBar + 10 queries/month) allows initial evaluation. Moz's main limitation compared to Ahrefs and Semrush is a smaller backlink index and less frequent data updates, but its Domain Authority metric and accessible pricing make it a staple for small businesses and SEO beginners.
