MailerLite
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mailerlite.com
Details
Pros
- Free tier available
- API available
- GDPR compliant
- EU server location
Cons
- None noted
Profile: MailerLite
| Company | MailerLite |
| Type | Email Marketing |
| Founded | 2010 |
| Headquarters | Vilnius, Lithuania |
| Server Location | EU |
| GDPR Status | ✅ Compliant |
| Free Tier | Yes |
| Starting Price | $10/mo |
| Pricing Model | SUBSCRIPTION |
| Website | mailerlite.com |
About MailerLite
MailerLite is a Lithuanian-founded email marketing platform known for its simplicity, affordability, and one of the most generous free plans in the industry. Founded in 2010, it serves over 1.5 million users who value clean design and straightforward functionality.
The free plan supports 1,000 subscribers and 12,000 emails per month, including the full drag-and-drop editor, 10 landing pages, signup forms, and basic automation. The Growing Business plan ($10/mo for 500 subscribers) adds unlimited emails, digital product selling, and the ability to remove MailerLite branding. Advanced ($20/mo) includes Facebook ad integration, the AI writing assistant, Smart Sending (AI-optimized delivery), and auto-resend to non-openers.
MailerLite's strength is its balance of simplicity and capability. The drag-and-drop editor is one of the most intuitive in the industry, and the platform handles the essentials — email campaigns, automation, landing pages, signup forms, websites, and digital product sales — without overwhelming users with features they won't use.
With EU-based servers (Lithuania), full GDPR compliance, and a Trustpilot score of 4.3/5 (2,400 reviews), MailerLite is particularly popular among European small businesses, freelancers, and non-profits. Limitations include no SMS marketing and fewer integrations (130+) than larger competitors.
