Kit (ConvertKit)
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kit.com
Details
Pros
- Free tier available
- API available
- GDPR compliant
Cons
- No EU server location
Profile: Kit (ConvertKit)
| Company | Kit (ConvertKit) |
| Type | Email Marketing |
| Founded | 2013 |
| Headquarters | Boise, USA |
| Server Location | US |
| GDPR Status | ✅ Compliant |
| Free Tier | Yes |
| Starting Price | $29/mo |
| Pricing Model | SUBSCRIPTION |
| Website | kit.com |
About Kit (ConvertKit)
Kit (formerly ConvertKit) is the email platform built specifically for creators — bloggers, YouTubers, podcasters, and digital product sellers. Founded in 2013 by Nathan Barry, it rebranded to "Kit" in 2024 while maintaining its creator-first philosophy with a focus on simplicity and audience monetization.
The free plan is remarkably generous: up to 10,000 subscribers with unlimited email broadcasts, 1 automation rule, and 1 email sequence. Paid plans start at $29/mo (Creator) with unlimited automations, free migration from other platforms, and advanced visual automation builder. Creator Pro ($59/mo) adds subscriber scoring, referral programs, and priority support.
Kit's standout features include a Creator Profile (public page for monetization), built-in digital product sales, paid newsletter subscriptions, and a Sponsor Network that connects creators with newsletter advertisers. The visual automation builder is intuitive and purpose-built for audience nurturing sequences.
The platform intentionally keeps things simple: no A/B testing on the free plan, no SMS marketing, no AI content generator, and no website builder beyond landing pages. This makes it the opposite of all-in-one platforms like Mailchimp — it does email for creators exceptionally well, without trying to be everything. GDPR compliant with US-based servers.
