Ahrefs vs. Moz Pro

Which seo tool is better? Comprehensive side-by-side analysis.

Comparison Winner
Ahrefs

Ahrefs

Industry leader for backlink analysis with 30T+ links and Brand Radar AI

Rank Tracking100 %
Site Audit Depth100 %
Pricing / Value100 %
GDPR & Privacy100 %
User Experience99 %
Data Freshness95 %
toolzoo.io
TEST RESULT
EXCELLENT (1.2)
95 of 100
Stand 03/2026
Moz Pro

Moz Pro

The original SEO toolset — Domain Authority, keyword research, link explorer & site crawl

Rank Tracking96 %
Site Audit Depth95 %
Pricing / Value93 %
GDPR & Privacy98 %
User Experience92 %
Data Freshness88 %
toolzoo.io
TEST RESULT
GREAT (2.1)
88 of 100
Stand 03/2026
Feature
Ahrefs
Moz Pro

Overview

Overview
Score
95%
88%
Founded
2010
2004
Headquarters
Singapore
Seattle, USA
Free Tier
Yes
Yes
Starting Price
$99/mo
$49/mo
Pricing Model
SUBSCRIPTION
SUBSCRIPTION

GDPR & Privacy

GDPR & Privacy
GDPR Compliant
Yes
Yes
Server Location
US, EU
US
EU Server Available
Yes
No

💰 Pricing Plans

💰 Pricing Plans
Free Plan
Webmaster Tools (free, limited)
Enterprise Plan
$1,490/mo Enterprise (unlimited)

📱 Platform Availability

📱 Platform Availability
Web App
Yes
Yes

🔍 SEO & Search

🔍 SEO & Search
Rank Tracking
Yes
Yes
Keyword Research
Yes
Yes
Technical Site Audit
Yes
Yes
Backlink Analysis
Yes
Yes
Content Optimization (TF-IDF)
Yes
No
Local SEO (Geo-Grid)
No
Yes
Competitor Analysis
Yes
Yes

Ready to choose?

Click through to any provider to get started, or read their full review.