ActiveCampaign vs. Klaviyo
Which email marketing tool is better? Comprehensive side-by-side analysis.
Comparison Winner
ActiveCampaign
Advanced marketing automation and CRM with 900+ automations recipes and AI-powered sending
Features87 %
API & Integration100 %
Pricing87 %
GDPR & Privacy100 %
User Experience92 %
Performance92 %
toolzoo.io
TEST RESULT
EXCELLENT (1.3)
92 of 100
Stand 03/2026
vs.
Klaviyo
E-commerce-focused marketing automation with deep Shopify integration and predictive analytics
Features84 %
API & Integration97 %
Pricing94 %
GDPR & Privacy99 %
User Experience89 %
Performance89 %
toolzoo.io
TEST RESULT
GREAT (2.0)
89 of 100
Stand 03/2026
Feature
Overview
Overview
Score
92%
89%
Founded
2003
2012
Headquarters
Chicago, USA
Boston, USA
Free Tier
No
Yes
Starting Price
$15/mo
$20/mo
Pricing Model
SUBSCRIPTION
SUBSCRIPTION
GDPR & Privacy
GDPR & Privacy
GDPR Compliant
Yes
Yes
Server Location
US, EU
US
EU Server Available
Yes
No
💰 Pricing Plans
💰 Pricing Plans
Free Plan
—
Free (250 contacts, 500 emails/mo, 150 SMS)
Plus Plan
$49/mo Plus (1K contacts, CRM, landing pages)
—
Pro Plan
$79/mo Pro (1K contacts, predictive sending, attribution)
—
Enterprise Plan
$145/mo Enterprise (unlimited, HIPAA, SSO)
Custom (dedicated CSM, advanced support)
📱 Platform Availability
📱 Platform Availability
Web App
Yes
Yes
Mobile App (iOS/Android)
Yes
Yes
API Available
Yes
Yes
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